Born in Austria 1970.
Lives and works in Vienna.
The work of Austrian artist, Anita Witek, addresses current visual culture, particularly the proliferation of imagery in commercial print media and billboard advertising, and their role in forming identities, fashion and taste.
Central to Witek’s practice is the artistic process of photomontage. Her extensive archive of printed matter, consisting of contemporary and historical fashion and life-style magazines, books and posters provide the material for her working process. By dissecting, detaching and cutting into these materials Witek removes the central motifs thus deconstructing and destabilising the content. The cut out remnants of the image are then loosely layered to form new abstract configurations that the artist subsequently ‘fixes’ with a photographic lens.
More recently Witek has been using deconstructed billboard advertising materials. After removing the central image and textual information the artist reconfigures the remaining fragments into site-specific sculptural installations.
This process of fragmentation, subtraction, addition and recycling of loose layers of the deconstructed image into new configurations with no central focus, subverts the traditional role of photography as a medium of veracity and destabilises the viewer’s engagement with the picture.